Our Team
Ben Tallberg
Co-Owner/Lead Technician
Ben grew up in Amesbury and graduated from Amesbury High School. Following high school graduation, he attended Manchester Technical College. He started working at AFA in 1999 and learned at least as much from his new boss and mentor, Dennis Gagnon, as he did in college. Since then, Ben has become ASE Certified in many areas, (Least of which is his L3 Certification for working on Hybrids which is rare in this area). Ben understands the value and importance of these ASE Certifications and wants his customers to know that there are properly trained and certified technicians working on their vehicles.
Ben knows that customer satisfaction and long-term relationships are key to his success. He is very enthusiastic about developing programs to make doing business at AFA Auto Repair not only more convenient and pleasant for customers but also for the community. Ben is also a Co-Host of the popular “Voices from the Valley Podcast”.
Ariana Tallberg
Co-Owner/Service Advisor
Ari is a graduate of Amesbury High School and the University of New Hampshire. She spent 15 years in the medical field, starting as a Front Desk Associate, working her way up to Senior OR Tech and Case Manager. Through her wide-ranging experience in customer service and constant automotive training, she's been adept at developing educational clinics. She's a member of various Women's Business Leadership groups which help aid in creating a solid business foundation. Her compassion and ability to listen has made her a favorite at AFA Auto Repair.
Ethan Tougas
Service Advisor
Ethan grew up in Salisbury and graduated from Triton High School. He comes from a background of retail and restaurant work, however he is eager to learn and grow as a part of the AFA family. When he is not helping you with your automotive needs, you can find him playing guitar, building guitars, or hiking with his fiancé Amanda and his dog Otis. Ethan is looking forward to getting to know all of AFA’s valued clients and their vehicles as he grows in his position. Recently Ethan graduated from SalesFix Academy and brings his newly formed skills to every customer interaction, offering patience and practical solutions to most issues.
Brian Lynch
Brian grew up in North Reading, MA. and graduated from Northeast Metropolitan Regional Vocational High School. He then continued his education at WyoTech University in Pennsylvania specializing in high-performance and chassis fabrication. After graduating he went on to spend many years working at an independent shop in N. Reading, honing his skills. Brian recently joined the AFA Auto Repair Team. He really enjoys being here to help provide top notch service to our customers in this role as a Technician. When he's not working, he enjoys spending time with his family and building his own vehicles and racing at New England Dragway.
Eve LaFrance
She/Her
Eve is an ASE certified graduate of Universal Technical Institutes' Elite Start Program, an in depth Mercedes-Benz training program. Eve earned multiple "Student of the Course" recognitions, with grades highest in the class! She spent many years at Mercedes-Benz as their Star Certified Systems Technician. Eve has also earned MANY Mercedes Certifications which has helped her service all Mercedes-Benz models, including AMG and Maybach. As a valuable member of AFA Auto Repair’s Team, she has been expanding her knowledge of ALL makes and models. A native to Ipswich, Eve spends her free time making music and handcrafting custom electric guitars!